Coffee

There are many discourses that are considered invisible forces that drive us to consumerism. One is the language used in the association with Starbucks. People that work there are no longer “employees”, they are called baristas. This makes it sound like you are receiving a product created by a professional. This I turn makes can make your cup of coffee more then just a cup of coffee. It becomes a cup of perfection. Would you rather have a cup of perfection from a barista of a cup of dunkin donuts coffee from and employee? You would probably want the cup of perfection from a barista. This is an invisible force that drives you to consumerism. He also talks about the vibe inside of the Starbucks. Employees work in an assembly line with the espresso machine being the center of the line. The Employees are dressed matching and complement the silver and bronze interior of Starbucks. The logo and the quotes on the cups are a huge invisible force on the consumer. The logo possibly expressing sexuality attracts the male audience while the quotes appeal to anyone the reads them, from the passer byers to the guy collecting the trash. I see invisible forces everywhere everyday in life. Anytime you are on the internet and go to google there are ads and when you go to website there are ads down the sides of the website. Have you ever noticed that the ads reflect the things you search on google? This is no coincidence. It is an “invisible force” that pushes products on you even when you are not searching those products now. I think they exist in non-commerce places. They lie everywhere when your not even looking.