I think the author is right about saying that malls are cathedrals of consumerism. Religious places of worship are places you go to grow closer to your god or gods. The idea of growing closer is also intertwined with becoming a better person. Consumerism is similar in the idea that buying things will help you move up on the social ladder becoming a better person. Both of these resemble some type of growing through activities to make you better.
I also found it interesting how he took rebel youth and place of worships congregations and connected them. The rebel youth go to their "cathedral"which is the mall to listen and see the advertising the mall has to offer them, while congregations go to places of worship to hear the words of their gods. They also have similar effects as well. What the youth see and hear at the mall rubs off on them in their desires, thoughts, and actions. While the congregations do the same thing. All relating back to consumerism and the connection with cathedrals.
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